| 翻訳と辞書 |
| Personalized retargeting ： ウィキペディア英語版 |
Personalized retargeting
Personalized retargeting (also referred to as remarketing) is a display advertising technique used by online advertisers to recapture consumers who visit a retailer’s site and leave without making a purchase. It functions as a complement to search, SEO and other marketing campaign tactics.
Personalized retargeting, like other forms of retargeting, uses basic information, pulled from cookies that are placed on a user’s web browser, to serve display advertisements. The products that appear in each user’s display ad are unique to each user and reflect products that the user previously viewed on a retailer’s website.
==History==
The mechanics of basic retargeting go back about 10 years, with personalized retargeting emerging recently as a more sophisticated technique to present consumers with targeted, relevant ads based on their previous onsite browsing history. Personalized retargeted ads differ from earlier forms of retargeting in that instead of static, branded creative ads, personalized ads are produced in real-time, reflect the browsing history of each individual user and can feature multiple ads in a single banner.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
■ウィキペディアで「Personalized retargeting」の詳細全文を読む
スポンサード リンク
| 翻訳と辞書 : 翻訳のためのインターネットリソース |
Copyright(C) kotoba.ne.jp 1997-2016. All Rights Reserved.
|
|